Seasonality Analysis

Weekly and monthly performance patterns by category

Peak Week

Week 25

$21.8K avg revenue

Avg Market Share

2.82%

Fly Control

Peak Periods

Jun & Dec

Summer & Holiday seasons

Fly Control - Weekly Performance

Schneiders revenue (bars) and market share % (line)

Performance Calendar - Fly Control

July 2024

Sun

Mon

Tue

Wed

Thu

Fri

Sat

1

2

3

4

5

6

7

8

9

10

11

12

13

14

15

16

17

18

19

20

21

22

23

24

25

26

27

28

29

30

31

Low Revenue

High Revenue

Peak Performance Periods

June (Weeks 23-26): Summer riding season peaks
December (Weeks 48-51): Holiday gift shopping surge
July (Weeks 27-30): Mid-summer equipment refresh

Slow Periods & Opportunities

February: Post-holiday lull - run clearance sales
October: Pre-winter slowdown - promote blankets/sheets
Stock up 2-3 weeks before peak periods